Here are the top 5 common PPC mistakes beginners make 👇
1. No Keyword Match Type Control
Using only broad match = wasting budget on irrelevant searches.
Use phrase or exact match for better targeting.
2. Ignoring Negative Keywords
Without blocking unwanted terms, you’ll attract the wrong audience.
Regularly update your negative keyword list.
3. Sending Traffic to the Homepage
Not all traffic converts there.
Use specific landing pages that match the ad intent.
4. Not Tracking Conversions
Clicks don’t equal success.
Set up proper conversion tracking to measure ROI.
5. “Set It and Forget It” Mindset
Running ads without optimization = burning money.
Monitor performance and optimize weekly (or daily!).
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